Ashley Alford-Dollar – Home Décor Designer

16+ Years Designing Globally Recognized Home Collections | Product Design • Décor Development • Global Sourcing • Trend Forecasting

Contact Me

About Ashley

A dynamic and creative designer with a 16-year career shaping globally recognized home furnishings collections that blend timeless elegance with contemporary sensibilities. My expertise spans rugs, textiles, wall décor, and furnishings, with a particular talent for translating emerging trends into commercially successful product lines.

As both a hands-on designer and strategic leader, I've guided multiple collections from concept to production, collaborating with global suppliers across Asia and Europe to ensure exceptional quality and craftsmanship in every piece.


Core Expertise

Creative Direction

Developing cohesive visual narratives across product lines that align with brand identity while pushing creative boundaries.

Technical Proficiency

Expert in Adobe Creative Suite, Procreate, and SketchUp, translating conceptual designs into production-ready assets.

Global Sourcing

Extensive experience working with international manufacturing partners to deliver quality products that meet brand standards and price points.

Trend Forecasting

Identifying emerging design movements and consumer preferences to position collections ahead of market demands.

Portfolio Highlights

My work spans multiple product categories and price points, always maintaining a signature approach to texture, pattern, and color that creates distinctive, marketable collections.

Experience Timeline

1

2020–Present

Founder & Creative Director

Walls by Ashley

Founded and lead a creative studio specializing in custom wallpaper, murals, fine art, faux finishes, and professional installation. Deliver bespoke designs and elevated interiors for residential and boutique commercial clients.

2

2018–2020

Art Director/Product Development

Nuby

Responsible for designing, directing and managing the product development of products for infant to toddler range for all major product categories.

3

2016–2018

Design Consultant

Textile Girl Studio

Lead a home fashion design studio specializing in creating and developing collections for manufacturers, retailers, and design professionals across the industry.

4

2012–2016

Design Manager

Momeni Rugs

Direct the creative vision and development of rug and home furnishing collections for leading global retailers. Manage teams, proprietary designs, and brand assets from concept through execution. Collaborated with artisans across India, China, and Turkey to execute designs.

My Design Philosophy

"From markets abroad to plants at home, I grab what catches my eye and make it practical: strong pattern, trend forward color."


Skills & Expertise

Design Skills

  • Product Design
  • Pattern Development
  • Color Theory
  • Textile Design
  • Surface Pattern
  • Visual Merchandising

Technical Proficiency

  • Adobe Creative Suite
  • Procreate
  • SketchUp
  • Digital Rendering
  • AI Design Tools
  • Production Specifications

Business Acumen

  • Trend Forecasting
  • Global Sourcing
  • Team Leadership
  • Marketing Integration
  • Sales Presentations
  • Budget Management

Notable Projects

Visual Merchandising

Developed impactful showroom and window displays that drove customer engagement and supported sales initiatives.

Catalog Design

Art direction and styling for national brands' seasonal lookbooks, developing cohesive visual narratives that elevated product presentation while maintaining brand identity.

Marketing Campaigns

Conceptualized and executed integrated marketing materials that seamlessly connected digital and print channels.

Client TestimonialsTestimonials

"Exceptional ideas to add to my vision"

Ashley is the epitome of professionalism. She constantly exceeds design directives, delivering work that goes above and beyond expectations.

Deborah Rhodes, Product Designer

"Her work is impeccable"

She is great with people and communicating. She is polite and hard working. She is a valuable asset to any company in both design, development and marketing.

Lynsae Harkens, Principle Owner

"The ultimate professional!"

A talented designer, she is confident, patient, and kind, always bringing out the best creative.

Brian Kern, Online Store Owner

Let's Connect

Location

West Monroe, LA

Instagram

ashley.alford

Made with